The fast-food chain has begun delivering to homes in Washington, D.C., USA Today reports. If the test goes well, the King may expand the service to other cities.
Home delivery has always been a challenge for the food and beverage business. Pizza restaurants obviously have found success, but burgers and fries don’t hold up quite as well in transit. They also lose some appeal in the microwave. Finally, the size of a fast-food order isn’t normally large enough to justify the expense of delivery.
So why is Burger King doing it? The now privately held company tells USA Today that it has created “thermal packaging technology” that can keep Whoppers hot and french fries crispy. So no need to reheat your order in the microwave.
The orders have to be fairly substantial — $8 to $10 at a minimum, depending on the store — and Burger King adds a $2 delivery fee.
Burger King added a few more rules, according to USA Today. Customers must be within a 10-minute drive of the store, breakfast items are off the delivery menu, and sodas will come in bottles.
The trial is underway at four restaurants, and will expand to 16 restaurants by next week. Area residents can check availability by visiting bkdelivers.com.
Courtesy of MSN Money
